connecting the art and business of colour™


Equalizing solution 4 Replies

Can you put equalizing solution directly into AVEDA color?

Started by Whitney Monceaux Johnson. Last reply by David Adams 26 minutes ago.

Perm recommendations

Aveda, very unfortunately, has discontinued their permanent wave line. This has been very upsetting for many of the stylists that have clients that still like to get perms on a regular basis. We have gone with recommendations from corporate Aveda to…MORE>

Started by Katie McClure on Monday.

High lift using no more than 20vol on scalp

Hi all! I am having a client challenge. She has beautiful, thick hair that we lighten from a natural level 4 to a blonde base (desired 9 ash) with blonde highlights. However, due to an allergen, we can no longer use more than 20vol on the scalp.…MORE>

Started by Jessica Freitag Kephart Jan 22.

Blues and greens

I have a client coming in for a fashion shoot and she is wanting to add pops of bright green or yellow green and also some pops of light blue that is still bright. Any suggestions on some formulas I should play around with before her shoot.

Started by Jessica Jan 19.

Tips for balayage 2 Replies

Any suggestions for getting the ends of hair bright enough? Balayage is gorgeous but enlightener dries fast, and i find that even with a 1:1 mix with 40 vol (process an hour and cover with saran wrap) i might get three levels lift. Im looking to…MORE>

Started by Dana Wexler. Last reply by Caitlynne Reynolds 16 minutes ago.

What to do if out of 20 volume! 3 Replies

If your salon runs out of 20volume is it best to mix 10/30 together or use a different brand of 20 volume developer temporarily?

Started by Kristin. Last reply by David Adams Jan 17.

Smooth Infusion Straightening System 1 Reply

A guest in our salon wants to have a relaxing service even though she has enlightener on her hair and a course and porous texture. I told her that it would not be beneficial to use even our SI system on her type of hair, but promised that I would…MORE>

Tags: Smooth, Infusion, relaxer, porous, Enlightener

Started by Donna Watkins. Last reply by David Adams Jan 9.

SEASON GREETINGS!!!!!!!!!!!!!!!!!!!!!!!! 1 Reply


Started by michael j. cooney. Last reply by David Adams Dec 22, 2014.

Instant gratification. 10 Replies

My guest who we have been highlighting to bleach blonde for a few years now wants to go to a very dark neutral level 5 brown with balayage/slight ombré affect on the ends around the face. ( Around a 8N)I would loved to hear how you all would…MORE>

Started by Lynnsie Heitz. Last reply by Sankara Dec 23, 2014.

Color cleansing.... 1 Reply

We all know color cant lift color, but can color lift through raw hair after a color cleanse? For example, if i lift to a 7 from a 2. Can i reasonably use a 9 and 20 vol for an extra boost?

Started by Dana Wexler. Last reply by Sankara Dec 7, 2014.



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Blog Posts

Givenchy Pre fall 2015

Givenchy Pre Fall 2015 features the Models Frankie Rayder & Stella Lucia.

Hair by Peter Gray 

Color by David Adams @ redCHOCOLATE…


By David Adams on January 30, 2015 at 11:02am — 2 Comments

Marie Claire UK February 2015

The talented and beautiful Kate Bosworth has a feature and front cover of Marie Claire UK this month...

Click on the link below for the full article: …


By David Adams on January 30, 2015 at 10:30am — 1 Comment

Still Alice - Hair Color by redCHOCOLATE

The movie 'Still Alice'  is in theaters now.

Julianne Moore has already won a Golden Globe for her role. The movie is also nominated for a Oscar in the upcoming Awards Ceremony.…


By David Adams on January 18, 2015 at 4:30pm — 1 Comment





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